The UPS Store Franchise: This Dog Won’t Hunt!
(FranchisePick.Com) Do you believe that The UPS Store franchise has a flawed business model and unfair system that, even when diligently and faithfully implemented, is likely to fail?
This and its companion post (The UPS Store Franchise: Follow the System and Succeed!) constitute a challenge I proposed to both sides of the debate.
Believers in The UPS Store franchise are invited to provide a list of successful stores at the companion site ( The UPS Store Franchise: Follow the System and Succeed!).
Skeptics of The UPS Store franchise are invited to provide examples below of unsuccessful stores (open or closed) that you think are or were run in accordance with the company’s guidelines and that show that the The UPS Store model, even if diligently run on typical-to-good circumstances - will be not succeed.
Provide such information as:
- Store location
- When founded,
- Owner’s names,
- Estimated revenue,
- Type of area
- Link to a picture
Please give a priority to promoting - not maligning - any open stores and their owners.
WHAT DO YOU THINK? CAN YOU NAME A UPS STORE THAT IS STRUGGLING OR FAILED DESPITE ADHERENCE TO THE SYSTEM STANDARDS? SHARE IT IN A COMMENT BELOW.
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POSTED IN: UPS STORE
9 opinions for The UPS Store Franchise: This Dog Won’t Hunt!
The UPS Store Franchise: Follow the System and Succeed!
Apr 25, 2008 at 12:00 pm
[…] and its companion post (The UPS Store Franchise: This Dog Won’t Hunt!) constitute a challenge I proposed to both sides of the […]
ASK THE MAN THAT OWNS ONE
Apr 25, 2008 at 2:45 pm
years.
As an example:
Go to yellowpages.com
Enter “Mail Boxes Etc.” as the business name
Enter “37221″ as the zip code.
Lo and behold there are two of them in that zip code, but when you call them or click on the web site link, you find out they are The UPS Store locations. Classic Bait and Switch and it is going on nationwide. Folks know and respect the “MAIL BOXES ETC.” brand and are being diverted to the limited choice UPS Stores which do not offer the full access to all carriers, but rather are mandated to force the UPS brand even when other brands are better suited to the particular customer needs.
Or is the fact that every UPS Store is listed under the name Mail Boxes Etc. on the yellowpages.com website merely advance preparation for the day when UPS will abandon their failed venture and the Mail Boxes name will be reinstated at all the outlets.
Makes you wonder?
OutToLunch
Apr 27, 2008 at 7:56 pm
Is this where you post on the “This dog wont hunt”?? side
OutToLunch
Apr 27, 2008 at 7:57 pm
OK, apparently I am going to be moderated at every turn. I think I will take my toys and go home :(
sean
Apr 27, 2008 at 8:54 pm
OK, apparently I am going to be moderated at every turn. I think I will take my toys and go home :( No… it’s just the first time you post it holds it for moderation - just to make sure your not a franchise broker. It’s clear sailing now. Bring your toys back. Turn that frown upside down :)
OutToLunch
Apr 27, 2008 at 9:47 pm
OK, a test to see if I am moderated.
If not, I will bring my toys back :)
OutToLunch
Apr 27, 2008 at 9:52 pm
Posted this elsewhere, but should have posted on this thread:
OutToLunch
Apr 27, 2008 at 7:23 pm
How about we start with this:
From November 2001 to January 2002 the eventually named test Cell 1 had a “test” of how retail rates did. Cell 1 went to “counter rates”. About 40% GPM. No extra advertising, just what the local coop did, in addition to the normal National Media.
From September 2002 to December 2002 UPS/MBE pulled out a full razzle dazzle “Gold Shield Test” with 3 “test cells”. Went to around 47% GPM
In Feb/March of 2003 we were given a Gold Shield Road Show “presentation”. Gee, it was so pretty!
The slide show had a presentation of how
Cell 1 (Remained named MBE) did
Cell 2 (Renamed to UPS/MBE) did
Cell 3 (the great and almight The UPS Store name) did
Here is what they compared:
Cell 1 (MBE’s) November 2001 to January 2002
VS November 2000 to January 2001
Cell 2 (Combo Name)
Oct 2002-Dec 2002 vs Oct 2001-Dec 2001
Cell 2 (Combo Name)
October 2002-Dec 2002 vs Oct 2001-Dec 2001
So, they have started the comparison points out from TOTALLY different months and years
This was out of the gate!
Next…Lets discuss the advertising in the various “test cells”
OutToLunch
Apr 27, 2008 at 9:55 pm
Lets do a quick discuss on the advertising in the test cells.
Cell 1 and Cell 2 (MBE Brand and co-Brand)
Those commericals were fairly similiar. Same theme, going by memory, same music.
Cell 2 (UPSS) had an ENTIRELY different commercials. No, it wasn’t just because it was a completely different brand.
Want to know the REAL why?
Cell 1 & 2 were done by MBE’s then advertising gang.(Donor I believe)
For Cell 3, all the advertising was done by the UPS advertising department (The Martin Agency, Whiteboard commercials anyone?)
If you really want to have level advertising, wouldn’t you just tweak each cell to keep it in harmony? In other words, not go radically different in 1 cell?
Joel Libava
Apr 28, 2008 at 10:25 am
Hi Sean,
Another fine “pick” from our freinds at Entrepreneur Mag.
JL
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