The Self-Fulfilling Prophecy of Small Business Failure

by sean on March 6th, 2008

(Franchisee Marketing) When an owner launches their new business, they are generally enthusiastic, upbeat, hopeful, and appreciative of every customer that honors them with a purchase or membership. However, the strain of surviving tough times can lead to long hours, fatigue, frustration and stress for the owner. This can result in indifference, impatience and even animosity toward their once-valued customers. That negative attitude ends up being picked up by employees and permeates their business. Working long hours results in doing domestic tasks or making personal calls during business hours. Across town, another new, enthusiastic business is opens and the precious customers are never seen again.

A recent comment exchange on a popular FranchisePick.com post about the struggling Butterfly Life fitness franchise illustrated the self-defeating attitudes that creep into struggling businesses (or even non-struggling businesses)… attitudes that can hasten the small business’s demise:

READ THE REST HERE.

More on Butterfly Life here:

Butterfly Life Franchisees Allege Bait & Switch… of Execs

Butterfly Life’s Golob: Failed Franchise Owners Should Blame Themselves

Fortune Article Spotlights Butterfly Life Franchise Woes

Butterfly Life Franchise Lawsuit in Forbes
24 Hour Fitness Chairman Mastrov Resigns
Will the REAL Butterfly Life Franchise Please Wave Its Wings?
IS BUTTERFLY LIFE A GREAT FITNESS FRANCHISE?

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