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Franchise Pick

November 18th, 2008

Low-to-No-Cost Franchise Publicity

There are abundant low-to-no-cost opportunities to get word out about your franchise business and your franchise opportunity.  All you’ve got to do is get relentless and get in touch!  Here are four opportunities franchisors and franchisees should immediately seize:

Wanted:  New Franchisors for PR Co-op Venture
 

Got a Top New Franchise?Top New Franchises is looking for […]

By Sean Kelly -- 0 comments

August 13th, 2008

CAN FAKE BOOBS SELL REAL FRIES?

(FranchisePick.Com) Today, Franchise Pick hits the tough, meaningful questions on everyone’s minds. Namely:
CAN FAKE BOOBS SELL REAL FRIES?
CAN FAKE HAIR SELL REAL FRIES?
CAN FAKE WOMEN SELL REAL FRIES?
Canadian fast food restaurant New York Fries will be able to tell us shortly. They’ve launched a series of print ads featuring fries juxtaposed with fake […]

By Sean Kelly -- 2 comments

July 27th, 2008

Franchise Marketing: Success Secrets of a Vista Lodge Franchisee

Source:  Vista Lodge Franchisee Converts & Redeems Failing Franchise Raj and Pina Kshirsagar are creating a true entrepreneurial franchise success story, first buy growing a successful convenience store to the point where they could finance the purchase of an ailing Travellodge location.  The couple have won the Sales & Marketing award from Vista Hospitality Solutions of […]

By Sean Kelly -- 0 comments

July 27th, 2008

Franchise Marketing Secrets of Richard Goldberg

Source: Franchise Marketing: Success Secrets of a Sir Speedy Franchisee
Tequesta, FL Sir Speedy franchise owner Richard Goldberg. Goldberg recently won the Sir Speedy Century Club award, for the fifth year in a row. The award recognizes the 100 highest-grossing franchises in the company’s worldwide network of 800 print shops. The elite […]

By Sean Kelly -- 0 comments

July 27th, 2008

An A-Maizing Ad… From McDonald’s

In a recent post on BrandCurve, Susan Gunelius wrote:
How to you convince people from middle-America to visit their local McDonald’s for a latte? Build a giant cornfield maze in Nebraska!
This campaign is meant to create a buzz about McDonald’s new McCafe brand (the copy says, “Taste what the buzz is about”). According to […]

By Sean Kelly -- 4 comments

July 3rd, 2008

Have You Attended a Franchise Discovery Day?

Have you ever attended a franchise discovery day presentation?
If you have, please share your experience for an upcoming feature.
Where was it held?
Was it what you expected?
Was it a good way to learn about the franchise opportunity?
Were you more or less interested in joining the franchise after attending?
Did you buy a franchise after attending a franchise […]

By Sean Kelly -- 1 comment

June 30th, 2008

Research Report Findings: U.S. Affluent Market

Research & Markets has released its Spring Survey of the Richest Americans. So for those of you who are interested in how my friends at the club and I are doing, here you go.
The participants of this national survey included 467 men and women in households with an average annual income of $315,600, […]

By Sean Kelly -- 0 comments

February 16th, 2008

Time to Wreck the Franchise: Dunkin’ Donuts Franchisees PO’d About Branding

Dunkin Donuts franchise owner group DD Independent Franchise Owners, Inc. (DDIFO) released survey results from 100 New England and New York franchisees, representing 1000 shops, showing an overwhelming dissatisfaction in the way Dunkin’ Brands is distributing its products and partnering with P&G, Sara Lee, Hess and others:
Dunkin’ Franchisees Tell How They Really Feel
read more | […]

By Sean Kelly -- 0 comments