IS DAGWOOD’S SANDWICH SHOPPE A GREAT FRANCHISE OPPORTUNITY?

by sean on May 25th, 2008

(FranchisePick.Com) Is Dagwood’s a great franchise opportunity?

According to a company press release, the Dagwood’s franchise concept “is the brainchild of Dean Young, creator of the “Blondie” comic strip, which is syndicated by King Features, reaches 2,300 newspapers and 280 million readers every day, and Lamar Berry, a 30-year marketing executive in the restaurant and franchising industry. Over 75 years, Blondie’s husband – Dagwood Bumstead – has become known as the world’s greatest sandwich builder.”

The Dagwood’s Sandwich Shoppe Franchise “Recipe for Success.”

According to the Dagwood’s franchise section on the company website, the Dagwood’s “Market Partner” program, which enables a master franchisee the ability to sell Dagwood’s Sandwich Shoppe franchises in an exclusive territory, offers a number of benefits, including: “Reasonable cost of entry (franchise start up range: $275k-$342k; includes $20k franchise fee for 15 year term)… Efficient, easily built footprint for a 1400-1800 square foot “single bay” strip center space… A unique store design that engages the guest in an entertaining and compelling “come back” experience, and features an in-store plasma screen presenting a continuous loop of Blondie comic strips each day…. GIS (Global Intranet Support System) mapping technology to plot “clusters of customers activity” for the optimal location of stores, without “encroachment.”… Turn-key Real Estate Support System, including Site Acquisition Services, Construction Project Management Service and Equipment Management Services… Comprehensive training from Dagwood University… A Sales Spike-driven annual marketing plan, including fully packaged quarterly promotion point of purchase materials, bounce back coupons, and other collateral… An Internet Support System, including a daily, downloadable video newscast - Dag’s World - that delivers up-to-the-minute reports, information and special features from Dagwood’s HQ.”

ARE YOU FAMILIAR WITH THE DAGWOOD’S SANDWICH SHOPPE FRANCHISE? WHAT DO YOU THINK? SHARE A COMMENT BELOW ON DAGWOOD’S OR THE DAGWOOD’S FRANCHISE.

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