Greener Assets Wins b5 Business Channel’s Apprentice Challenge

by sean on January 7th, 2008

(FranchisePick.Com) Alison Kriscenski of Greener Assets wrote a great post What Can One Person Do? that helped her win the first ever b5 Business Channel’s Apprentice Challenge.

While the term Greener Assets has a different meaning over here at FranchisePick.Com, Alison’s sentiment expressed in her post on why she blogs is shared by many seeking to start or own their own businesses, and is certainly my motivation for wasting endless amounts of unpaid time at the keyboard: To change the world.

Changing the world as a goal does not necessarily the bearer has delusions of grandeur and/or mental illness (though neither does it does rule out the possibility), but that they have the desire to make a positive contribution. It might be small. It might be inconsequential. But it’s something.

Despair and depression are often borne out of a sense of powerlessness. Sometimes even a symbolic gesture can mean a lot, even if only to yourself. Last year, rising gas prices combined with the increasingly depressing war in Iraq were reaking havoc with my sunny disposition, my cheery optimism and my love for my Chevy Suburban. For the first time in 10 years it occured to me to walk the three miles from home to office. I now walk several times a week and love it. Plus, it embarrasses my kids, so there are often unforeseen benefits.

Congratulations, Alison, and thanks for an uplifting essay which is excerpted here:

Since I started with b5media, first at Daily Tomorrow and then here at Greener Assets, I witnessed and took part in the first Blog Action Day where the founders asked What Can One Person Do? The answer was a tremendous roar of blogging heard around the world on October 15, 2007, when more than 20,000 individual bloggers across the globe united and said that the environment matters to them.

By uniting the world’s blogging community we can raise awareness of the environment, get people thinking and trigger a global debate. - United Nations Environment Programme

Blog Action Day reached millions of people worldwide, and that was just one day. As an environmental blogger for Daily Tomorrow, Greener Assets, Inhabitat and Green Redux, every day is Blog Action Day for me. What keeps me writing is the knowledge that the world is one big interconnected system that includes everything from ecology to economics to the internet, and I dig that.

So why do I blog? I blog because it’s what one person can do.