Franchise Pick’s Sean Kelly to Speak at International Franchise Expo
b5media & Franchise Pick’s Sean Kelly was invited by Franchise Times magazine to speak and participate in a panel discussion at the International Franchise Association’s annual International Franchise Exposition in Washington, D.C.. The presentation, titled “Multi-Unit Franchising for Smart People” explores advanced strategies for franchise growth beyond the “Mom & Pop” or “Buying a Job” scenarios. Sean Kelly, a brand development and marketing professional with two decades of franchise experience and founder of IdeaFarm, will present the growing trend of franchisees developing specific markets with multiple franchise concepts.
If you are attending the International Franchise Expo, please consider attending this lively discussion, and introduce yourself to Franchise Pick and IdeaFarm founder Sean Kelly after the presentation.
Click here for details on the International Franchise Expo in Washington, D.C.
Click here for more information on “Multi-Unit Franchising for Smart People,” or read below:
Saturday, March 31, 2007
MULTIUNIT FRANCHISING FOR SMART PEOPLE
2:30 PM - 4:30 PM
Room 153
Moderated by: Kevin Pietsch, National Sales Manager, Franchise Times
Panelist: Sean Kelly, Founder & President, Idea Farm; Chris Bailey, Director, Franchise Development, Bojangles’ Restaurants, Inc.; Bernie Siegel, President, Siegel Capital, LLC; Mark Siebert, CEO, iFranchise Group
This seminar provides solutions to the challenges of multiunit franchising, whether you have no units or whether you are thinking of adding a new concept. Our format will be question and answer and the audience will be encouraged to participate from the start. These are some of the issues panelists will discuss:
- What are the advantages and disadvantages of being a multiunit franchisee?
- If I currently have no units, what strategies are open to me to become a multiunit franchisee?
- When is it better to expand within your existing concept and when should you add another concept?
- Is it better to acquire units in a mature system or to get in on the ground floor of a less proven concept?
- How do franchisors feel about multiunit franchising?
- What can I do to make my franchisor comfortable about adding a concept from a different franchisor?
- What are the challenges to finance the expansion of my existing concept or the addition of a new concept?
- How can I use the SBA, senior debt, mezzanine debt, Angel Investors, venture capital, a buyout fund or the franchisor to finance multiunit expansion?
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POSTED IN: RESOURCES, x Franchise 101, x b5media
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