March 16th, 2008
Cuppy’s Coffee’s AAFD Award for “Fair Franchising”
10 months since the AAFD declared an important victory for Franchise Fairness, and pinned Franchising’s Medal of Honor on its newest Freedom Fighter, Cuppy’s Coffee, disturbing allegations have arisen that are strikingly similar to those alleged last year.
05/14/2007 Press Release from the AAFD
The American Association of Franchisees and Dealers (AAFD) announced today that Cuppy’s Coffee & More, Inc. (Cuppy’s) has been added to the AAFD’s roster of companies earning AAFD Accredited Contract status.
…Cuppy’s is a new brand that is arising from the ashes of a much troubled brand known as Java Jo’z…. The Java Jo’z brand was confronted with major issues regarding Trademark ownership, allegations of unfulfilled contracts and personal problems of its prior owner. Cuppy’s new management team assessed that the myriad of inherited problems required a radical approach to change. That approach involved re-branding, a fresh start on training and support, and most
importantly a fresh start with its franchisee community….
Doug Hibbing, the President of Cuppy’s Coffee is excited about the AAFD Accreditation, he states, “we are committed to support our franchisees, we have great products, and a great staff. Our primary goal at Cuppy’s is to build a business with a reputation for integrity…”
AAFD Chairman, Robert Purvin praised Cuppy’s Coffee for setting a new standard in fair franchising agreements, “Cuppy’s Coffee has demonstrated its commitment to fair franchising, the AAFD is delighted to welcome Cuppy’s Coffee to its list of Accredited Franchises.”
“The story of Cuppy’s is a testament to the AAFD’s efforts to improve the franchising community and to reward Total Quality Franchising practices. The management team of Cuppy’s showed unprecedented willingness to accept the recommendations of the AAFD’s Fair Franchising Standards Committee.”
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