Franchise Pick

Fiscal Fitness Proving Elusive for 30 Minute Workout Franchise Owners

by sean on October 12th, 2007

Sports Theme Day Entry for the B5 Biz Channel

(FranchisePick) What’s the hugest, untapped market in America?

Sit outside Wal-Mart on Two-for-One Twinkie Day & the answer will be immediately and abundantly clear.

An estimated 66 percent of U.S. adults are either overweight or obese. And while obesity in women has held steady in recent years (33%), there’s been a significant increase in overweight girls in recent years (from 13% to 16%).

Entrepreneurs eager to live off the fat of the land have jumped on this market like a chubster on a cupcake. Curves for Women started it with their 30-Minute-Workout-Then-Back-to-Your-Haagen-Dasz fitness club franchises, which appeared everywhere from strip centers to the spare broom closet at Krispy Kreme. More than 10,000 franchise clubs were opened, until they sold out. Today, it’s likely you can’t get a new Curves for Women for your town (though you can buy one of the 10,000 clubs the owners are trying to sell at a deep discount.)

If you’ve considered jumping on the 30-Minute fitness franchise craze, read these recent posts and the hundreds of comments from fitness franchise owners who wish they’d invested more wisely (like, say, buying a Porsche):

Is Contours Express a Great Fitness Franchise? 53 Comments reveal the answer:
Is Contours Express a Great Fitness Franchise?

Related posts:
Failed Contours Express Fitness Franchise Owner Shares Experience, Advice
Franchise Dreams Becoming Nightmares for Many Fitness Club Owners

Which has a longer life span, a butterfly or a Butterfly Life fitness franchise? The answer, in only 108 comments:

IS BUTTERFLY LIFE A GREAT FITNESS FRANCHISE?

Related posts:
Will the REAL Butterfly Life Franchise Please Wave Its Wings?

Before Buying a Franchise, Don’t Trust But Verify (Part 1)
Before Buying a Franchise, Don’t Trust, But Verify (Part 2)

The Hot New Franchise Concept That Disappeared: Cuts Fitness for Men.

Where do you hide a 185 unit franchise chain? The answer is revealed:

What Happened to the Cuts Fitness For Men Franchise? (Part 1)

Mysterious Disappearance of Hot New Franchise Cuts Fitness for Men (Part 2)
Cuts Fitness Franchisees “Bought Their Way Out,” Ex-Owner Claims (Part 3)

Will the Masterminds Behind Quiznos Create Firm, Toasty Buns with 1-2-3 Fit?

The answer is revealed. Sort of.
Will the 1-2-3 Fit Franchise be the Quiznos of Health Clubs? Is That a Good Thing?

YOU DON’T NEED A CLUE TO HAVE AN OPINION. LEAVE A COMMENT!

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Related Stories

• What Happened to the Cuts Fitness For Men Franchise?
• CUTS Exec: Male-Only Fitness Club Idea Bombed
• IS FIT FOR HER A GREAT FITNESS FRANCHISE OPPORTUNITY?
• Will the 1-2-3 Fit Franchise be the Quiznos of Health Clubs? Is That a Good Thing?
• New Owners Want to Pump Up Gold’s Gym Franchise

POSTED IN: :-) Humor, xBuyer Beware