Cuppy’s Coffee Emerges with Spirit Undeterred…
Franchise public relations maven Rhonda Sanderson of Sanderson & Associates posted this release on Blue MauMau on behalf of Cuppy’s Coffee:
Cuppy’s Coffee Emerges with Spirit Undeterred After Mis-Association with Troubled Coffee Chain
(Fort Walton Beach, Fla.)— When Cuppy’s Coffee & More, Inc., was formed in 2006, it hoped to capitalize on Americans’ never-ending thirst for specialty coffee. Cuppy’s Coffee & More and its new associates, however, never expected to dodge obstacles intended for another company.Cuppy’s Coffee & More awards franchises to its franchisees who purchase either a double drive-up building, an in-line coffee café or a tow-behind your automobile mobile unit from Cuppy’s approved vendor, Elite Manufacturing, LLC. Elite Manufacturing is a wholly-owned subsidiary of Medina Enterprises Inc.
Medina Enterprises purchased equipment, telephones and assumed the leases from another company that licenses coffee businesses. Adding to the public confusion, Cuppy’s Coffee leased offices in the same business complex and some of the employees from the former coffee business were offered positions and are now employed at Cuppy’s Coffee.That’s how Cuppy’s problems began. Although the other coffee company, Java Jo’z, still exists as a licensing company, the owners of Java Jo’z have no financial, operational or legal association with Cuppy’s Coffee, Elite Manufacturing or Medina. The legal relationship separating the businesses is clearly defined, but some individuals who have had disputes with Java Jo’z didn’t readily understand the distinction.
“They would say we’re at the same location, we have the same phone number and we have a similar looking logo, so therefore we must be the same company,” said Doug Hibbing, president of Cuppy’s. “But that’s simply not the case…”
Related Stories
POSTED IN: JAVA JO'Z/CUPPY'S
0 opinions for Cuppy’s Coffee Emerges with Spirit Undeterred…
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: