Franchise Pick

College Hunks Score Big… in Franchise Marketing

by Sean Kelly on May 23rd, 2007

Seems like college hunks are always the ones doing the scoring. At least this time it’s for the innovative marketing of their brand new franchise chain. While their name might be difficult to live up to when they’re faced with their first overweight, 40-something franchise owner, you gotta give them credit for being marketers and demanding attention right from the start.

[Photo: College Hunks Hauling Junk Owners, Nick Friedman and Omar Soliman with their 3 Awards. ]

Obviously, their marketing savvy doesn’t stop at the name, since they just “swept” the American Marketing Association’s marketing awards. See what others are saying about the College Hunk Hauling Junk franchise at Top New Franchises website.

Here’s their release:

COLLEGE HUNKS HAULING JUNK “CLEANS UP” AT AMERICAN MARKETING ASSOCIATION’S 5th ANNUAL M-AWARDS!

Among over 100 finalists, the innovative trash hauling franchisor went head-up against major advertising agencies in 5 categories and came home the marketing victor.

Washington, DC – May 19, 2007 –

College Hunks Hauling Junk (www.1800JunkUSA.com), the innovative Washington, DC based junk removal company, which recently sold its first franchise in Central Florida, was recognized for its marketing efforts, winning 3 M-Awards and being named a finalist in 5 categories at the American Marketing Association’s annual event, which recognizes successful marketing campaigns. The young entrepreneurs were finalists in 5 categories and brought home the trophy for the following 3 categories: Corporate Identity, Company Website, and Marketing Campaign on a Shoestring Budget.

“It feels good to be recognized for our marketing accomplishments,” states Nick Friedman, President of College Hunks Hauling Junk. “I think the other finalists were surprised to see us win because they do marketing for a living and we do trash hauling. But the fact that we were able to turn a simple junk removal company into a million dollar enterprise in less than two years is a testament to our marketing strategies. I always tell people that we are not in the trash hauling business but rather the customer service and marketing business.”

The Master of Ceremonies for the event was ABC News reporter Horace Holmes, who made several well-timed jokes about the boys in green “sweeping” the awards. A crowd favorite, College Hunks Hauling Junk was the only independent company to win an award. All of the other finalists and award winners were major advertising agency juggernauts who had completed marketing campaigns for larger companies.

The judges awarded College Hunks Hauling Junk for their corporate identity, recognizing the unique playful brand positioning, which creates an image that is atypical of a trash hauling company. College Hunks Hauling Junk was also recognized for the creative interactive section of their website entitled “Hunk ‘Haul’ of Fame,” in which customers can vote for their favorite College Junk Hunk. Finally, the guerrilla marketing tactics implemented by the owners of College Hunks Hauling Junk allowed them to take home the first-place trophy in the “Marketing Campaign on a Shoestring Budget” category, as they were able to increase annual sales from $215,000 to $1,100,000 with a marketing budget of only $30,000.

Entries were judged based on 5 criteria: INSIGHT, OBJECTIVES, STRATEGY, TACTICS, and RESULTS, which were given triple weight. College Hunks Hauling Junk was also named a finalist in the PR for Profit category and the Direct Marketing Email category.

ABOUT COLLEGE HUNKS HAULING JUNK

Not your typical junk haulers, the company provides professional, clean-cut collegiate workers to dispose of unwanted items. Additionally, a portion revenue is donated to college scholarship programs.

For information on franchise marketing, visit our Franchisor Marketing blog, or the leading franchise brand development and marketing firm IdeaFarm.

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POSTED IN: COLLEGE HUNKS HAULING JUNK