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Franchise Pick

Cena Meal Prep Franchise Claims Business is Booming

by sean on February 24th, 2008

(FranchisePick.Com) Related Articles: Cena Meal Prep Franchise by the Numbers, Cena Meal Prep Franchise Boasts Slump-Defying Sales Model, Cena Meal Prep Franchise by the Numbers

Despite reports of slowing sales, franchisees in distress and the cooling of the “meal assembly kitchen” franchise before it finished preheating, the founders of meal prep franchise Cena are bullish on growth, according to this article in the Spokane Journal:

Meal-prep chain serves up success
Spokane-based Cena has sold franchise rights for 33 outlets
What began here as a single meal-preparation store on the North Side in 2004 has quietly become a fast-growing franchisor with 23 outlets in 17 U.S. states and one Canadian provinceTami Badinger, who owns the company, called Cena Franchising Inc., with her husband, Bruce, says the couple always planned to create something more than a single store.

We knew from the moment we thought of it, we wanted to franchise,” she says.

The following year, they sold their first franchise, to a couple in Elk Grove, Calif.

Now, with 22 franchise openings plus the original store under their belts, the Badingers plan to expand further, despite industry projections for slow growth in their niche. Seven Cena outlets are expected to open across the U.S. within the next month or so, and franchise rights have been sold for four other new stores, bringing the total number of franchises the company has sold to 33.

In all, Cena Franchising expects to open about 17 franchise outlets this year, Badinger says, giving it a total of 40 outlets. Read the entire article.

Are you familiar with the Cena or the Cena franchise? Can this schoolteacher - who franchised within a year of opening - succeed where others are struggling? Leave a comment; share your thoughts.

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POSTED IN: CENA

2 opinions for Cena Meal Prep Franchise Claims Business is Booming

  • Cena Meal Prep Franchise Boasts Slump-Defying Sales Model
    Feb 24, 2008 at 7:35 am

    […] Related:  Cena Meal Prep Franchise Claims Business is Booming, Cena Meal Prep Franchise by the […]

  • mysterymiss
    Apr 19, 2008 at 1:18 pm

    I would challenge the CENA Zors (and other ZORs) to show us the money! How about a little transparency in UFOC’s? How about they disclose ALL store closures, so prospects can make an informed deciscion instead of hiding facts? This happens especially online when ZORS list stores as temporarily closed. tsk tsk
    While we’re on the subject-If you are going to supply people with store informationhow about it be kept up to date and accruate? If you can’t then lets not put it out there at all,it’s deceiveing, unless thats your goal! How about we start with EMP? Can they spend some time updating their website to accurately account for the amount of stores that have CLOSED, indy as well as ZOR….the numbers of stores in operation on that website are GROSSLY overstated. It is a very sad way to entice people to buy into a FAILED CONCEPT, by putting out bogus statistics and fiction as fact.

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