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Franchise Pick

Archive for the ‘x Franchise Marketing’ Category

November 21st, 2008

PLAY N TRADE: Franchisee Shares Secrets of Success; Blasts "Whiners"

Robert Meyers has had it with the Play N Trade detractors and franchisee “whiners” commenting on Franchise Pick and elsewhere.
He’s decided to set the record straight… and share the secrets of his success at building a profitable Play N Trade retail units used video game
Meyers is CEO of Gamers Guild Holdings Inc., the “largest […]

By Sean Kelly -- 2 comments

November 18th, 2008

Low-to-No-Cost Franchise Publicity

There are abundant low-to-no-cost opportunities to get word out about your franchise business and your franchise opportunity.  All you’ve got to do is get relentless and get in touch!  Here are four opportunities franchisors and franchisees should immediately seize:

Wanted:  New Franchisors for PR Co-op Venture
 

Got a Top New Franchise?Top New Franchises is looking for […]

By Sean Kelly -- 0 comments

November 5th, 2008

7-Eleven Promotion Again Forecasted Presidential Winner; See State-by-State Results

With its prediction of an Obama landslide victory, 7-Eleven’s 7-Election coffee-cup based political poll has scored a 3-peat win.
2008 marks the 3rd straight election that 7-Eleven consumer coffee cup preferences have accurately foretold the outcome of America’s most important political contest.
“…An historic moment we all share together…”
“The 2008 7-Election is an historic moment that […]

By Sean Kelly -- 4 comments

November 4th, 2008

Presidential 7-Election Results Are In: Obama by a Landslide!

The 7-Election results are in!
7-Eleven franchise owners are playing the role of pollsters once again in this Presidential election, and if their accuracy is consistent with the last two elections, John McCain and Sarah Palin will have more time in the coming years to count their houses and hunt moose, respectively.
According to […]

By Sean Kelly -- 0 comments

November 4th, 2008

Franchise Freebies for Voters

(FranchisePick.Com)  It’s voting day in the home of the brave and the land of the free… The free donut, coffee, taco and ice cream cone.
The franchise industry is providing patriotic voters with their own economic bailout program… making sure they get their fix of sugar, caffeine and butterfat.  If only the oil companies would be […]

By Sean Kelly -- 0 comments

October 21st, 2008

WENDY’S: Halloween Coupon Program Raises Millions for Adoption Org

(FranchisePick.com)  DUBLIN, Ohio, Oct 20, 2008 /PRNewswire via COMTEX/ — Kids’ trick-or-treat bags will be filled with more than just sticky sweet candy this year, some may get a coupon for a free Wendy’s Jr. Frosty and help another kid find a home.
Since 1992, the Wendy’s Halloween Coupon Program fundraiser has generated millions […]

By Sean Kelly -- 0 comments

October 8th, 2008

HOLIDAY INN: Franchisors Must Protect Their Brands

Related:  HOLIDAY INN: Defranchising a PA Dutch Country Icon
WORDLESS WEDNESDAY: Save the Amish (Sign)!
The franchisor’s greatest responsibility is to protect the integrity of its brand.
In the end, everyone involved is invested in the power of the brand:  franchisees, shareholders, landlords and employees.
Unfortunately, the most devastating attacks on even the most powerful brands often come from […]

By Sean Kelly -- 2 comments

September 25th, 2008

Franchise Advertising: Sad Day for the Ice Cream Man… & Burger King

(Franchise Pick) Related:  BURGER KING: What Were They Thinking?
It never fails… Burger King advertising always creeps me out.
Do you know what I mean?  From that weird guy in the King mask peering into women’s bedroom windows to promote breakfast at BK to the angry cow trying to murder its cheating human lover for eating the […]

By Sean Kelly -- 3 comments

September 5th, 2008

CUPPY’S COFFEE: Franchise Sales Video & Earnings Claim Primer

(FranchisePick.Com) 

Don’t put off watching this video. I doubt it will be up long.
Those who have been following the Cuppy’s Coffee franchise train wreck will appreciate the irony of the happy happy video compared with the actual nightmarish experiences of Cuppy’s Coffee franchisees.  
Even if you have not followed the Cuppy’s Coffee alleged scam (or […]

By Sean Kelly -- 1 comment

August 20th, 2008

Burger King Cheesy Bacon Tendercrisp Commercial 2008: "Make Out Point"

(FranchisePick.Com)  The cute Chik-fil-A “Eat Mor Chikin” campaign was based on the premise that cows would want you NOT to eat them, and would campaign for the demise of their barnyard rivals to save their own hide.  It had kind of an eerie and brilliant logic;  You actually didn’t mind eating them in the end […]

By Sean Kelly -- 1 comment