June 24th, 2008
(FranchisePick.com The franchise blog) I had an interesting morning; I got into an argument with my Rice Krispies. I distinctly heard “Snap, crackle, f*ck you!” I’m not sure which one of them said it… The Late, Great George Carlin
Also read: The Cereality Franchise Dead Pool: VOTE NOW!
Cereality Franchise Closes in 3 Months; Breaks Previous […]
By sean -- 4 comments
May 4th, 2008
(FranchisePick.Com) Laila Fields bet her house that a Cereality cereal cafe franchise would be a hit in Santa Cruz. FranchisePick.com readers are invited to bet on how soon she’ll realize what a bad, bad bet she made.
According to the San Jose Mercury News, “Laila Valdez Fields is so sure her quirky new cereal cafe […]
By sean -- 12 comments
October 3rd, 2007
(FranchisePick.Com) It’s been an banner year for trendy cereal cafe franchise concept Cereality.
In May, 2007, the Evanston, IL Cereality set the company’s speed-failure record by closing its flagship store in less than six months.
In July, Kahala-Cold Stone Creamery (aka Bad Ideas in a Bowl Corp.) acquired the Cereality concept, and immediately announced a […]
By sean -- 13 comments
July 26th, 2007
Last week, in response to Kahala Cold Stone’s acquisition of the fledgling Cereality Cereal Cafe chain, I asked Can Kahala Cold Stone Put Some Reality in Cereality? The answer was swift and clear.
In “Cereality Growth Begins By Shutting Two of Seven Stores,” Restaurants & Institutions magazine’s Derek Gayle writes that:
On acquiring the […]
By sean -- 17 comments
July 17th, 2007
(FranchisePick.com) In a recent post (Reality, Surreality & Cereality) on the all-cereal cafe franchise Cereality, we stated that the concept seems to have been developed more as a PR story than a viable foodservice operation.
Eventually, even the most masterful spin succumbs to reality. Despite Cereality’s COO’s contention to the Chicago Sun-Times that they’ve never encountered price resistance selling mass-produced cereal at 4 bucks per bowl, […]
By sean -- 7 comments
July 13th, 2007
(FranchisePick.Com)
Can you tell the difference between REALITY, SURREALITY and CEREALITY?
Cereality: Cereality is what you see in this screenshot from the Cereality Cereal Cafe franchise website: a fun and wildly successful restaurant concept that is, as USA Today stated, so absurdly simple it can’t fail. The homepage photo above showcases the concept: the […]
By sean -- 9 comments
June 27th, 2007
(FranchisePick.Com)
March 28, 2006 the Northwestern University newspaper had exciting news: The much heralded all-cereal cafe Cereality was expected to open by summer, 2006. They interviewed Cereality co-founder David Roth about the opening of their second Chicago-area cereal cafe:
“We love Evanston because it has such a different type of cross section of people… It offers […]
By sean -- 11 comments
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