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Franchise Pick

Archive for the ‘BUTTERFLY LIFE’ Category

August 6th, 2008

BUTTERFLY LIFE: Interview with Former Franchisee Jeff Marks

BUTTERFLY LIFE: Jeff Marks, Ex-Franchisee
Butterfly Life is a women’s 30 minute fitness franchise chain that claims to be an improvement over Curves for Women. It was founded by Mark Golob, Tom Gergley, and, supposedly, Mark Mastrov. Golob & Gergley both have checkered pasts and a history of litigation in the health club industry. Many […]

By sean -- 0 comments

August 6th, 2008

BUTTERFLY LIFE: Interview with Former Franchisee Carol King

BUTTERFLY LIFE: Carol King, Former Franchise Owner
Carol King is a mother and fitness advocate with a degree in physical education from Cal State Northridge. In 2004, she and childhood friend Linda Canale pursued their dream of helping women live happier, healthier lives by opening what they thought was an innovative new fitness franchise supported […]

By sean -- 0 comments

July 31st, 2008

How to Open a Health Club for Half the Cost

Are you considering opening a 30 minute circuit training club like Curves for Women, Contours Express or Butterfly Life? Are you concerned about the franchisee struggles you’re reading about here… but still think you could make it work in your town?
Well there’s a way to open a new fitness club at half the cost […]

By sean -- 1 comment

April 27th, 2008

How to Read a Franchise Ad Part 1 (Butterfly Life)

(FranchisePick.Com) In Butterfly Life Franchise Offer: 10 Franchises for $65K. I posted an email solicitation from a women’s fitness franchise called Butterfly Life. Butterfly Life is the same as Curves for Women, except with 9900 fewer locations and a name befitting an entomology superstore. You can tell it’s the same as Curves […]

By sean -- 6 comments

April 26th, 2008

Butterfly Life Franchise Offer: 10 Franchises for $65K.

(FranchisePick.Com)  A FranchisePick.Com reader who is investigating franchise opportunities sent me an email they received from Butterfly Life woman’s fitness franchise. 
The email come-on offers the Area Developer rights to 10 franchises for a fee of $65,000.
The email listed the strict criteria it takes to succeed as a Butterfly Life Area Developer:  Detailed.  […]

By sean -- 4 comments

March 6th, 2008

The Self-Fulfilling Prophecy of Small Business Failure

(Franchisee Marketing) When an owner launches their new business, they are generally enthusiastic, upbeat, hopeful, and appreciative of every customer that honors them with a purchase or membership.  However, the strain of surviving tough times can lead to long hours, fatigue, frustration and stress for the owner.  This can result in indifference, impatience and […]

By sean -- 2 comments

March 3rd, 2008

Butterfly Life Franchisees Allege Bait & Switch… of Execs

(FranchisePick.Com)  Related Reading:
Butterfly Life’s Golob: Failed Franchise Owners Should Blame Themselves
Fortune Article Spotlights Butterfly Life Franchise Woes
 Butterfly Life Franchise Lawsuit in Forbes 24 Hour Fitness Chairman Mastrov Resigns Will the REAL Butterfly Life Franchise Please Wave Its Wings? IS BUTTERFLY LIFE A GREAT FITNESS FRANCHISE?
They wanted Mark Mastrov.  They got Mark Golob.  They are suing.
According to franchisee […]

By sean -- 9 comments

March 2nd, 2008

Butterfly Life’s Golob: Failed Franchise Owners Should Blame Themselves

(FranchisePick.Com) Related Reading:
Fortune Article Spotlights Butterfly Life Franchise Woes
Butterfly Life Franchise Lawsuit in Forbes
Franchise Pick’s Most Volatile Posts of 2007: A Wrap-Up
Franchise Dreams Becoming Nightmares for Many Fitness Club Owners
Will the REAL Butterfly Life Franchise Please Wave Its Wings?
IS BUTTERFLY LIFE A GREAT FITNESS FRANCHISE?
Read interviews with Butterfly Life franchisees at UnhappyFranchisee.com
In Stuart […]

By sean -- 11 comments

March 1st, 2008

Fortune Article Spotlights Butterfly Life Franchise Woes

(FranchisePick.Com) The Fortune Small Business article on the new changes in franchise disclosure rules (New franchise rule: More disclosure, same high risks) opens with an horror story illustrating why many believe that current regulations regarding the sale of franchise investments do not go far enough to adequately inform and protect franchise buyers. […]

By sean -- 6 comments

February 24th, 2008

George Orwell Returns to Bash 1-2-3 Fit, Butterfly Life Fitness Franchises

(FranchisePick.Com)  Eric Blair, Chancellor of the Orwellian Institute for Counter Intuitive Thinking (located at 358 Chauncey St.,  Bensonhurst, NY 00666 Phone: 800-555-1212) has issued a press release warning of impending 123 Fit fitness franchise closures.
Of course you remember that Eric Arthur Blair is the real name of author George Orwell (whose social and governmental predictions […]

By sean -- 4 comments