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Franchise Pick

Archive for the ‘CEREALITY’ Category

August 31st, 2008

CEREALITY BITES: University of Pennsylvania Cereal Cafe Closes

(FranchisePick.Com)  Related Reading:
Snapped, Crackled & Flopped: RIP State College Cereality
 The Cereality Franchise Dead Pool: VOTE NOW!
Cereality Franchise Closes in 3 Months; Breaks Previous Record
How ‘Bout a Stone Cold Bowl of Reality?,  Reality, Surreality & Cereality

University of Pennsylvania students are supposed to be some of the smartest in the country.  It only took them 4 […]

By Sean Kelly -- 1 comment

June 24th, 2008

Snapped, Crackled & Flopped: RIP State College Cereality

(FranchisePick.com The franchise blog)  I had an interesting morning; I got into an argument with my Rice Krispies. I distinctly heard “Snap, crackle, f*ck you!” I’m not sure which one of them said it…  The Late, Great George Carlin 
Also read:  The Cereality Franchise Dead Pool: VOTE NOW!
Cereality Franchise Closes in 3 Months; Breaks Previous […]

By Sean Kelly -- 5 comments

May 4th, 2008

The Cereality Franchise Dead Pool: VOTE NOW!

(FranchisePick.Com)  Laila Fields bet her house that a Cereality cereal cafe franchise would be a hit in Santa Cruz.  FranchisePick.com readers are invited to bet on how soon she’ll realize what a bad, bad bet she made.
According to the San Jose Mercury News, “Laila Valdez Fields is so sure her quirky new cereal cafe […]

By Sean Kelly -- 12 comments

October 3rd, 2007

Cereality Franchise Closes in 3 Months; Breaks Previous Record

(FranchisePick.Com) It’s been an banner year for trendy cereal cafe franchise concept Cereality.
In May, 2007, the Evanston, IL Cereality set the company’s speed-failure record by closing its flagship store in less than six months.
In July, Kahala-Cold Stone Creamery (aka Bad Ideas in a Bowl Corp.) acquired the Cereality concept, and immediately announced a […]

By Sean Kelly -- 13 comments

July 26th, 2007

How ‘Bout a Stone Cold Bowl of Reality?

Last week, in response to Kahala Cold Stone’s acquisition of the fledgling Cereality Cereal Cafe chain, I asked Can Kahala Cold Stone Put Some Reality in Cereality? The answer was swift and clear.
In “Cereality Growth Begins By Shutting Two of Seven Stores,” Restaurants & Institutions magazine’s Derek Gayle writes that:
On acquiring the […]

By Sean Kelly -- 17 comments

July 17th, 2007

Can Kahala Cold Stone Put Some Reality in Cereality?

(FranchisePick.com)  In a recent post (Reality, Surreality & Cereality) on the all-cereal cafe franchise Cereality, we stated that the concept seems to have been developed more as a PR story than a viable foodservice operation.
Eventually, even the most masterful spin succumbs to reality.  Despite Cereality’s COO’s contention to the Chicago Sun-Times that they’ve never encountered price resistance selling mass-produced cereal at 4 bucks per bowl, […]

By Sean Kelly -- 7 comments

July 13th, 2007

Reality, Surreality & Cereality

(FranchisePick.Com)
Can you tell the difference between REALITY, SURREALITY and CEREALITY?
Cereality: Cereality is what you see in this screenshot from the Cereality Cereal Cafe franchise website: a fun and wildly successful restaurant concept that is, as USA Today stated, so absurdly simple it can’t fail. The homepage photo above showcases the concept: the […]

By Sean Kelly -- 9 comments

June 27th, 2007

Trendy Franchise Concept Gets Cereality Check, Closes Store(s)

 (FranchisePick.Com) 
March 28, 2006 the Northwestern University newspaper had exciting news:  The much heralded all-cereal cafe Cereality was expected to open by summer, 2006.  They interviewed Cereality co-founder David Roth about the opening of their second Chicago-area cereal cafe:
“We love Evanston because it has such a different type of cross section of people… It offers […]

By Sean Kelly -- 11 comments