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Franchise Pick

Archive for the ‘BUTTERFLY LIFE’ Category

October 24th, 2008

BUTTERFLY LIFE: Is New HQ a P.O. Box in a UPS Store?

(FranchisePick.Com) 
Related:  BUTTERFLY LIFE FRANCHISE: CEO Claims Fitness Chain’s Still Fluttering Along
Reacting to concerns prompted by the disappearance of the company website, disconnected phone lines and lack of response to emails, Butterfly Life CEO Mark Golob assured Club Industry Fitness Business Pro editor Stuart Goldman that all is well with the women’s fitness franchisor. 
According […]

By Sean Kelly -- 4 comments

October 22nd, 2008

BUTTERFLY LIFE FRANCHISE: CEO Claims Fitness Chain’s Still Fluttering Along

According to Butterfly Life CEO Mark Golob, rumors of the women’s fitness chain’s death have been greatly exaggerated.
The rumors had been rampant in recent weeks as emails were not returned, phone lines to the corporate office had been disconnected, and the company website disappeared.
Stuart Goldman, managing editor of Club Industry’s Fitness Business Pro, managed […]

By Sean Kelly -- 20 comments

September 30th, 2008

BUTTERFLY LIFE: Unhappy Franchisee Interview With Matt Wilson, Franchise Owner

(Franchise Pick)
Read the Full Interview:
BUTTERFLY LIFE: Interview With Franchisee Matt Wilson
After attending a well-orchestrated sales seminar, Atlanta-area franchise owner Matt Wilson and his wife joined Butterfly Life with the dream of being their own boss, helping women improve their health, and getting a good return on their investment.  Once they opened their club, they claim […]

By Sean Kelly -- 1 comment

August 6th, 2008

BUTTERFLY LIFE: Interview with Former Franchisee Jeff Marks

BUTTERFLY LIFE: Jeff Marks, Ex-Franchisee
Butterfly Life is a women’s 30 minute fitness franchise chain that claims to be an improvement over Curves for Women. It was founded by Mark Golob, Tom Gergley, and, supposedly, Mark Mastrov. Golob & Gergley both have checkered pasts and a history of litigation in the health club industry. Many […]

By Sean Kelly -- 1 comment

August 6th, 2008

BUTTERFLY LIFE: Interview with Former Franchisee Carol King

BUTTERFLY LIFE: Carol King, Former Franchise Owner
Carol King is a mother and fitness advocate with a degree in physical education from Cal State Northridge. In 2004, she and childhood friend Linda Canale pursued their dream of helping women live happier, healthier lives by opening what they thought was an innovative new fitness franchise supported […]

By Sean Kelly -- 3 comments

July 31st, 2008

How to Open a Health Club for Half the Cost

Are you considering opening a 30 minute circuit training club like Curves for Women, Contours Express or Butterfly Life? Are you concerned about the franchisee struggles you’re reading about here… but still think you could make it work in your town?
Well there’s a way to open a new fitness club at half the cost […]

By Sean Kelly -- 3 comments

April 27th, 2008

How to Read a Franchise Ad Part 1 (Butterfly Life)

(FranchisePick.Com) In Butterfly Life Franchise Offer: 10 Franchises for $65K. I posted an email solicitation from a women’s fitness franchise called Butterfly Life. Butterfly Life is the same as Curves for Women, except with 9900 fewer locations and a name befitting an entomology superstore. You can tell it’s the same as Curves […]

By Sean Kelly -- 6 comments

April 26th, 2008

Butterfly Life Franchise Offer: 10 Franchises for $65K.

(FranchisePick.Com)  A FranchisePick.Com reader who is investigating franchise opportunities sent me an email they received from Butterfly Life woman’s fitness franchise. 
The email come-on offers the Area Developer rights to 10 franchises for a fee of $65,000.
The email listed the strict criteria it takes to succeed as a Butterfly Life Area Developer:  Detailed.  […]

By Sean Kelly -- 4 comments

March 6th, 2008

The Self-Fulfilling Prophecy of Small Business Failure

(Franchisee Marketing) When an owner launches their new business, they are generally enthusiastic, upbeat, hopeful, and appreciative of every customer that honors them with a purchase or membership.  However, the strain of surviving tough times can lead to long hours, fatigue, frustration and stress for the owner.  This can result in indifference, impatience and […]

By Sean Kelly -- 2 comments

March 3rd, 2008

Butterfly Life Franchisees Allege Bait & Switch… of Execs

(FranchisePick.Com)  Related Reading:
Butterfly Life’s Golob: Failed Franchise Owners Should Blame Themselves
Fortune Article Spotlights Butterfly Life Franchise Woes
 Butterfly Life Franchise Lawsuit in Forbes 24 Hour Fitness Chairman Mastrov Resigns Will the REAL Butterfly Life Franchise Please Wave Its Wings? IS BUTTERFLY LIFE A GREAT FITNESS FRANCHISE?
They wanted Mark Mastrov.  They got Mark Golob.  They are suing.
According to franchisee […]

By Sean Kelly -- 9 comments