Franchise Pick

brandcurve on McDonald’s "Station M" Internal Branding

by Sean Kelly on March 13th, 2008

(FranchisePick.Com) Susan Gunelius over at brandcurve has an interesting post on McDonald’s new employee blog, Station M. Check it out:

McDonald’s - Branding from the Inside Out by Susan Gunelius on March 12th, 2008

What better way to boost your brand image than by starting from within? I always tell clients that one of the most important aspects of building a successful brand is making sure your employees understand and live your brand promise. McDonald’s (NYSE: MCD) is buying into that strategy with the launch of Station M, the McDonald’s employee blog.

Station M will connect employees at nearly 15,000 McDonald’s locations… READ ON

Other franchise stories on brandcurve:

• McDonald’s Promotes Healthy Menu on Billboards
• Excessive Brand Extensions Can Dilute Your Brand
• McDonald’s Fights the Dictionary Definition of McJob
• Promote Your Business with Co-Branding
• Kids Prefer McDonald’s Over Generically-Wrapped Food

Photo © AdamL212 via Flickr

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POSTED IN: McDonald's