Apple paying $700,000 for bloggers’ legal fees sends message
I believe that Blogging will transform the way that franchise opportunities are discovered, researched and selected by prospective franchise owners… for the better. The blogosphere provides the forum, for the first time, for prospective franchise buyers to find timely news, discussion, comments, and the insider insights they need to make what will be the largest and most significant investment of their lives. Bloggers have the opportunity to provide praise for the best companies, and expose the controversies that surround the worst. But the bloggers will only be able to provide this much-needed information and perspective if they can communicate without the fear of being crushed by deep-pocketed companies who see free speech and open dialogue as a threat.
While the circumstances of this case are different than those involving franchise companies, the ruling that Apple must pay the $700,000 legal fees incurred by bloggers in defending themselves from the computer giant’s litigation sends a powerful message to those who would attack bloggers… and to attorneys to consider defending bloggers on contingency.
Read the story here: Apple pays $700,000 for bloggers’ legal fees
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POSTED IN: x Franchise 101, xBuyer Beware
1 opinion for Apple paying $700,000 for bloggers’ legal fees sends message
Les Stewart
Feb 2, 2007 at 7:46 am
Sean,
I believe you’re right but if history is any indication, the opportunities will present themselves in ways we cannot imagine.
Personally, I see TRUST being a central concept in the re-awakening of franchisee dialogue.
Trust is an essential component for the efficient ordering of markets, although that initially sounds against the conventional economic wisdom.
The first casualty of abuse is TRUST: trust in others, trust in yourself.
Let’s keep talking and build our own defenses!
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