Answer This Franchise Due Diligence Quiz Question
According to the AAFD, “Cuppy’s Coffee has committed itself to a collaborative franchise culture that adopts high standards of mutual respect between franchisor and franchisees.”
In doing your homework investigating which franchise opportunities are best, and which franchise companies are trustworthy, you’ll encounter many “badges of credibility,” such as franchise rankings, satisfaction surveys, and awards from such organizations as the non-profit American Association of Franchisees & Dealers (AAFD). To test your interpretive skills, answer this question:
What does the fair franchising award (as pictured and described above) indicate about the recipient company:
A) The award-recipient has a proven track-record of franchise fairness
B) A thorough investigation by a non-profit agency, with input from current franchisees, indicates that I can count on the award recipient to be honest and trustworthy.
C) This franchise opportunity has been compared to other franchise opportunities and found to be the fairest of them all.
D) All of the above
E) None of the above
Graphics: FranchiseBusiness.Com, Cuppy’s Coffee website. Trademarks belong to their respective owners.
WHAT DO YOU THINK? SHARE A COMMENT BELOW.
__________________________
Visit FRANBEST’s: Unbiased franchise information, franchise interviews and detailed, searchable information on 400 franchise and business opportunities.
The Internet’s leading franchise social networking site.
.
Franchisees, customers & experts vote for their favorite new franchises at Top New Franchise: Who’s hot. Who’s not.
Related Stories
POSTED IN: CUPPY'S COFFEE, x AAFD
7 opinions for Answer This Franchise Due Diligence Quiz Question
michael webster
Mar 24, 2008 at 9:12 am
Send me the results of the survey.
Carol Cross
Mar 24, 2008 at 11:45 am
Obviously, this AAFD Award by a non-affiliated non profit trade association indicates that Cuppy’s is a good franchisor who will deal with you fairly before and after you buy his product.
But, is this true?
Chris Schmitz
Mar 24, 2008 at 12:29 pm
It means none of the above. What it does mean is that Cuppy’s has taken the AAFD’s contract accredidation and exaggerated it in an effort to portray it as a guarantee of fairness and performance. It also means that the AAFD will have to restrict the extent to which simple contract accredidation can be marketed by its recipients in an effort to avoid future misunderstandings.
Daniel
Mar 24, 2008 at 2:43 pm
It told me that B & C and that out of the opportunities I narrowed it down to one with such an award/recognition had the potential of being the better of the choices.
Patty
Mar 24, 2008 at 10:21 pm
I would have guessed The answer to be D. I am now painfully aware that the answer should have been E.
maria
Mar 25, 2008 at 8:16 am
Unfortunately, the answer is “D”. The AAFD is only looking at the company’s UFOC. If they were looking at the company’s track record, the company would have to be in business a certain amount of time to actually have a track record. AAFD isn’t looking to the fracshisees either, though it would be nice if they could base their accreditation on a “well rounded” investigation. And finally, I seriously doubt that any one franchise has been compared to another.
I also read somewhere that Cuppy’s accreditation is conditional for the first year. This is true for all “first timers”. All the franchises have to go through a renewal process every couple years (not sure how many).
I found it interesting that the AAFD calls itself “The Center for Total Quality Franchising”. Total is the keyword. Total, as in from start to finish, in all of it’s dealings. Not just until the franchise agreement is signed.
Charles H.
May 14, 2008 at 10:01 pm
when it comes to Cuppy’s and Elite, E is the REAL answer.
Have an opinion? Leave a comment: