October 25th, 2006
ABOUT FRANCHISEPICK.COM
Franchise Pick is written and edited by franchise marketing veteran Sean Kelly.
As Vice President, Creative Director of a leading franchise consulting firm, Sean Kelly has worked with over 200 franchise clients, including Discovery Zone, British Petroleum, Popeyes Chicken, PIP Printing, Krystal, Panda Express, Freuhauf Trailer, Hyatt Legal Services, H.J. Heinz, Field of Dreams, Armstrong World Industries, and Texaco Europe. Sean founded the Marketing Department of Auntie Anne’s Hand-Rolled Soft Pretzels, designed and implemented their national marketing program and served as their first Director of Marketing until founding IdeaFarm in 1996.
IdeaFarm is a creative, results-oriented marketing resource for growing franchise companies and regional and national multi-unit restaurant and foodservice chains. IdeaFarm clients include Auntie Anne’s, Amoco, Green’s Ice Cream, Saladworks, Ames True Temper, Bassett’s Original Turkey, McAlister’s Gourmet Deli, Morrone’s Italian Ices, Dun & Bradstreet, Big Apple Bagels, Four Star Pizza, Chem-Dry, Center for Neighborhood Technology, Buddy’s Bar-b-q and Digisys.
Additionally, Sean Kelly publishes numerous franchise and marketing blogs, including FranBest, Franchise Marketing, Franchisor Marketing, and Franchisee Marketing. His articles appear in such national publications as Franchise Times and Franchise Market.
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